A yau, Fonterra, kamfanin kiwo na New Zealand wanda ke kan gaba a harkokin kasuwancin B2B, ya fitar da sabon rahotonsa na shekarar kasafin kudi ta 2025 (1 ga Agusta, 2024 zuwa 31 ga Yuli, 2025). Kamar yadda aka zata, tare da ci gaba da kokarin da ake yi a fannin samar da abinci da hanyoyin samar da kayan masarufi, kudaden shigar Fonterra a yankin Greater China suma sun karu, inda suka kai matsayi mafi girma na sama da dala biliyan 7 na New Zealand (kimanin yuan biliyan 29). Daga cikinsu, hidimar abinci ta Fonterra, wacce ta mayar da hankali kan ci gaba da kokarin da ake yi a fannin yin burodi, abinci, da abubuwan sha a China a cikin 'yan shekarun nan, ta ga kudaden shigarta a China sun karu da sama da kashi 20% a shekara-shekara, kuma karuwar kasuwancin kayan masarufi ma ta yi yawa.
Mun kuma lura cewa bayan sanar da sayar da kasuwancin masu amfani da ita ga Lactalis a baya, shugabannin manyan kamfanonin Fonterra na duniya a yau sun ce suna shirin zuba jari har zuwa dala biliyan NZ $1 (kimanin RMB biliyan 4.1) a cikin ayyuka da yawa a cikin shekaru uku zuwa huɗu masu zuwa don ƙirƙirar ƙarin ƙima da inganta ingancin farashin aiki.
Bayan fitar da rahoton shekara-shekara, farashin hannun jarin Fonterra ya kai matsayi mafi girma a cikin shekaru bakwai a lokacin zaman ciniki na yau. Yanzu, bari mu kalli wannan sabon "katin rahoto".
Kasuwar China
A bisa ga wannan rahoton shekara-shekara, bari mu fara duba yanayin yankin Fonterra na babban yankin China a shekarar kasafin kuɗi da ta gabata.
A shekarar kuɗi ta 2025, yankin Fonterra na Greater China ya sami kuɗin shiga na sayar da kayayyaki na dala biliyan 7.964, inda ya samu dala biliyan NZ $4.548 daga tashar samar da kayayyaki da kuma dala biliyan NZ $3.387 daga tashar samar da abinci. Idan aka kwatanta da wannan lokacin a bara, waɗannan alkaluma sun ƙaru da kashi 25.04%, kashi 26.58%, da kuma kashi 22.23% bi da bi. A lokacin, yankin Fonterra na Greater China ya sami ribar aiki na dala miliyan NZ $412, raguwar dala miliyan NZ $91 idan aka kwatanta da shekarar da ta gabata. Dalilan hakan sun haɗa da ƙaruwar farashin madara da kuma tasirin rabon kuɗi da ya shafi haɓaka tsarin ERP akan ribar riba. Mun lura cewa bisa ga kuɗin shiga na wannan shekarar kuɗi, China ta kasance babbar kasuwa da ke ba da gudummawa ga Fonterra.
An fahimci cewa kasuwancin sinadaran Fonterra (NZMP) yana mai da hankali kan sinadaran kiwo da mafita. Ta hanyar amfani da tsarin kiwo na ƙungiyar da ake nomawa da ciyawa, ilimin abinci mai gina jiki na ƙwararru, fasahar sarrafawa da ƙa'idodin inganci, NZMP tana samar da nau'ikan sinadarai iri-iri kuma tana riƙe da matsayi na gaba a masana'antar. Kasuwancin hidimar abinci na Fonterra ya faɗaɗa zuwa birane sama da 500 a China. A cikin shekarar kuɗi ta 2025, karuwar tallace-tallace na kasuwancin hidimar abinci na Fonterra ya samo asali ne daga ƙaruwar buƙata a kasuwar Greater China don nau'ikan samfura guda uku: kirim mai tsami mai zafi mai zafi (UHT cream), man shanu, da cukuwar mozzarella na IQF (IQF mozzarella). Fonterra ta kuma nuna a yau cewa yankin Greater China ya kasance babbar kasuwar hidimar abinci.
Domin yin hidima ga kasuwar gida cikin sauri da inganci, Fonterra ta kafa cibiyoyin aikace-aikace guda shida da kuma cibiyar kirkire-kirkire guda ɗaya a China, wacce ta sadaukar da kanta ga samar wa abokan cinikin China mafita masu kirkire-kirkire waɗanda suka dace da yanayin amfani da kayayyaki na gida da buƙatun kasuwa. Wannan ya haɗa da Cibiyar Aikace-aikacen Wuhan, wacce aka shirya kammalawa a watan Satumba na 2024.
Idan aka yi la'akari da shekarar kuɗi ta 2026, Fonterra ta kuma ambaci kasuwar China musamman. Fonterra ta yi hasashen cewa a cikin ɗan gajeren lokaci, buƙatar foda madara a China ta ragu, amma buƙatar cuku da man shanu ta ci gaba da ƙarfi, wanda hakan ya rage raguwar buƙatar foda madara. A cikin dogon lokaci, tsarin kayayyakin da ke kasuwar China yana canzawa, kuma ana sa ran zai rage dogaro da foda madara gaba ɗaya a hankali.
A ƙarshe, Little Food Times ta lura cewa a cikin rahotonta na shekara-shekara, Fonterra ta sake nanata cewa don aiwatar da dabarunta da kuma rikidewa zuwa tsarin kasuwanci mai jagorancin tashoshi, ta naɗa Zhou Dehan a matsayin shugaban kasuwancin samar da abinci na duniya a watan Maris na 2025. A cikin wannan sabon rawar faɗaɗa duniya, Zhou Dehan ta ci gaba da aiki a matsayin Shugaba na yankin Greater China yayin da kuma ke jagorantar ayyukan samar da abinci a yankin Greater China, Arewacin Asiya, Kudu maso Gabashin Asiya, Latin Amurka, da kuma tashar gidan abinci mai sauri ta duniya (GQSR). A lokaci guda, an naɗa Richard Allen a matsayin shugaban kasuwancin kayan abinci na duniya.
Damar buɗewa
Jaridar Little Food Times ta lura cewa Fonterra na buɗe sabbin damammaki a China ta hanyar ci gaban da ke da alaƙa da kirkire-kirkire.
A matsayinta na babbar mai samar da kayan kiwo masu inganci a duniya, Fonterra NZMP ta mai da hankali kan binciken sinadaran kiwo da fahimtar masu amfani. Jerin kayanta guda biyar na iyali, ciki har da foda madara, furotin madara, da membrane na kitsen madara (MFGM), suna ba da tallafin abinci mai gina jiki ga mutane na kowane matakin rayuwa.
Kamfanin Little Food Times ya kuma ruwaito cewa a cikin shekarar kuɗi da ta gabata, sabon yanki na cukuwar Anchor da Fonterra ta ƙaddamar a China ya haɗu da kayayyakin kiwo da abubuwan da masu amfani da shi na China ke so, wanda ya haifar da sabbin yanayi don jin daɗin cuku a rayuwar yau da kullun. Wannan shine sabon nasarar dabarun Fonterra na gida. Bugu da ƙari, samfurin Butter Rice Cake, wanda ke haɗa kek ɗin shinkafa na Sabuwar Shekarar Sin da man shanu na New Zealand sosai kuma yana wakiltar wani sabon abu na gida, ya zama ɗaya daga cikin samfuran da suka fi tasiri a kowace shekara a masana'antar yin burodi. Babban ɗanɗanon sa ya fito ne daga amfani da man shanu na Fonterra's Anchor. Nan da shekarar 2025, sama da samfuran yin burodi 140 tsakanin abokan cinikin abinci na Fonterra sun ƙaddamar da wannan nau'in samfurin, wanda ke nuna fa'idar Fonterra wajen mayar da martani ga yanayin cin abinci na gida ta hanyar amfani da ingantattun hanyoyin samar da madara na New Zealand.
A ƙarshe, Fonterra ta mai da hankali kan "tushen madarar da ake nomawa a ciyawa" kuma ta ƙaddamar da sabbin kayan kiwo ga ƙungiyoyin shekaru daban-daban na masu amfani da madarar a China da kuma buƙatu daban-daban na lafiya.
A watan Yunin wannan shekarar, gwamnatin New Zealand ta ayyana "Matsayin Gudanar da Ciyawar Dairy Grass-Fed a hukumance a New Zealand", inda ta kafa wani ma'auni mai inganci ga kayayyakin kiwo masu inganci da ake nomawa a cikin ciyawa. A cikin wannan watan, Firayim Ministan New Zealand Jacinda Ardern, wacce ke ziyara a China, ta bai wa Fonterra takardar shaidar "Matsayin Gudanar da Ciyawar Dairy Grass-Fed a New Zealand", inda ta amince da tsarin kiwo da ake nomawa a cikin ciyawa a matsayin wanda ya cika sabbin ka'idojin kiwon kiwo da aka fitar a New Zealand.
Yanayin duniya
Bayan mun duba harkokin kasuwancin Fonterra a China, bari mu mayar da hankali kan harkokin kasuwancinta na duniya.
A cewar sakamakon shekarar kasafin kuɗi ta 2025 da Fonterra ta fitar a yau, kudaden shigarta sun kai dala biliyan 26 na New Zealand a wannan lokacin, kuma sun kawo dala biliyan 16.2 na New Zealand a matsayin kuɗin shiga ga masu hannun jarin manoman kiwo. Fonterra ta kuma sanar da cewa rabon ribar shekara-shekara na shekarar kasafin kuɗi ta 2025 zai zama senti 57 na New Zealand, daidai da rabon kuɗi na dala miliyan 916 na New Zealand.
Dangane da ribar hannun jari, shekarar kasafin kuɗi ta 2025 ta kasance ɗaya daga cikin mafi ƙarfi a Fonterra har zuwa yau, in ji shugaban kamfanin Fonterra Miles Hurrell a yau. Ya ci gaba da ganin buƙatar da abokan ciniki na duniya ke yi na kayayyakin Fonterra masu inganci da aka yi daga madarar gona ta New Zealand, wanda hakan ya haifar da riba ta hanyar farashin madara da rabon riba.
Ya ce burin Fonterra shine ta zama mai samar da madara mafi daraja a duniya, kuma dabarunta na nufin samar da ƙima daga ƙarshe zuwa ƙarshe ga manoma ta hanyar mai da hankali kan zama mai samar da abinci mai gina jiki na B2B da kuma yin aiki tare da abokan ciniki ta hanyar ingantattun hanyoyin samar da sinadarai da abinci.
A wannan shekarar, mun ɗauki wani muhimmin mataki zuwa ga wannan burin, in ji shi. Wannan ya haɗa da karkatar da harkokin kasuwancinmu na duniya da sauran masu amfani da su, da kuma kammala yarjejeniyar sayar da waɗannan kasuwancin ga Lactalis akan dala biliyan NZ $4.22, wanda har yanzu ana jiran amincewa da shi.
Hawke ya kuma ce za a samar da ƙarin ƙima ta hanyar kasuwancin samar da abinci da sinadarai, wanda ya haɗa da ci gaba da saka hannun jari a cikin sabon ƙarfin aiki. Ya bayyana cewa Fonterra yana kimanta jerin jarin da za a iya zubawa a cikin ci gaba kuma yana shirin saka hannun jari har zuwa dala biliyan NZ $1 (kimanin RMB biliyan 4.1) a cikin shekaru uku zuwa huɗu masu zuwa a cikin ayyuka da yawa (duba jadawalin da ke ƙasa) don ƙirƙirar ƙarin ƙima da inganta ingancin farashin aiki.
Ya kammala da cewa ta hanyar aiwatar da dabarunta sosai, Fonterra na da niyyar dawo da ribar da take samu zuwa matakin da take a yanzu cikin shekaru uku, wanda hakan zai rage tasirin karkatar da mabukaci da kasuwancin da ke da alaƙa da shi kan ribar da take samu. Idan cinikin ya tafi cikin sauƙi, Fonterra na shirin cimma matsakaicin adadin ribar jari na kashi 10% zuwa 12% daga shekarar kuɗi ta 2026, wanda ya fi matsakaicin shekaru biyar da suka gabata. Fonterra ta kuma sake nanata shirinta na biyan riba daga kashi 60% zuwa 80% na ribar da take samu.
Bugu da ƙari, Fonterra a yau ta sake duba hasashen samar da madara na kakar wasa ta 2025/26 daga kilogiram biliyan 1.49 na madarar da ta tanada zuwa kilogiram biliyan 1.525 na madarar da ta tanada; farashin madarar da aka yi hasashen zai kai dala NZ$10.00 a kowace kilogiram na madarar da ta tanada, tare da kewayon dala NZ$9.00 zuwa dala NZ$11.00 a kowace kilogiram na madarar da ta tanada.
Lokacin Saƙo: Oktoba-09-2025