Hira da Dai Junqi, Mataimakin Shugaban Fonterra Greater China: Buɗe Dokar Zirga-zirga ta Kasuwar Gidan Burodi ta Yuan biliyan 600
A matsayinta na babbar mai samar da sinadaran kiwo ga masana'antar yin burodi kuma babbar hanyar samar da ra'ayoyin amfani da kirkire-kirkire da kuma fahimtar kasuwa ta zamani, alamar Fonterra's Anchor Professional Dairy ta haɗu sosai da ɓangaren yin burodi na ƙasar Sin mai bunƙasa.
"Kwanan nan, ni da abokan aikina mun ziyarci wani babban dandalin kasuwanci ta intanet na hidimar rayuwar gida. Abin mamaki, a cikin makonni biyu na farko na watan Mayu, babban kalmar bincike a Shanghai ba wai hotpot ko barbecue ba ne, amma kek ne," in ji Dai Junqi, Mataimakin Shugaban Fonterra Greater China kuma Shugaban Kasuwancin Sabis na Abinci, a wata hira ta musamman da Little Foodie a bikin baje kolin burodi na China International da aka gudanar a Shanghai.
A ra'ayin Dai Junqi, a gefe guda, yanayin yin burodi mai masana'antu da dillalai wanda dillalai kamar Sam's Club, Pang Donglai, da Hema ke jagoranta yana ci gaba da bunƙasa. A gefe guda kuma, adadi mai yawa na shaguna na musamman da ke ba da ingantaccen, bambancin, da tasiri mai ƙarfi na samfuran gasa da aka yi sabo sun bayyana don biyan buƙatun amfani na yanzu. Bugu da ƙari, yin burodi ta yanar gizo ya faɗaɗa cikin sauri ta hanyar kasuwancin e-commerce da dandamalin kafofin sada zumunta na yanar gizo. Duk waɗannan abubuwan sun kawo sabbin damarmaki na ci gaba ga Anchor Professional Dairy a cikin hanyar yin burodi.
Damar kasuwa da ke tattare da sabbin abubuwa kamar hanzarta masana'antar yin burodi, yanayin amfani iri-iri, saurin haɓaka manyan nau'ikan, da haɓaka inganci gaba ɗaya suna samar da sabuwar teku mai launin shuɗi wanda ya kai ɗaruruwan biliyoyin yuan don amfani da kiwo. Ya jaddada cewa, "Anchor Professional Dairy, ta hanyar dogaro da ingancin albarkatun madarar da ake ciyar da ciyawa a New Zealand, tana samar da ayyuka masu mayar da hankali kan abokan ciniki da mafita masu ƙirƙira don taimaka wa abokan ciniki haɓaka kasuwancin yin burodi da cimma yanayin cin nasara."
Duk da sabbin abubuwa da dama da ake gani a tashar yin burodi, waɗanne sabbin dabaru ne Anchor Professional Dairy ke da su a China? Bari mu duba.
Sabbin ayyukan cikakken sarkar suna taimakawa wajen ƙirƙirar abubuwan da suka fi burgewa a yin burodi
A cikin 'yan shekarun nan, shagunan membobinsu kamar Sam's Club da Costco, da kuma sabbin hanyoyin sayar da kayayyaki kamar Hema, sun inganta ci gaban tsarin yin burodi na masana'antu na "masana'anta +" ta hanyar ƙirƙirar nasu mafi kyawun masu siyarwa na yin burodi. Shigar sabbin 'yan wasa kamar Pang Donglai da Yonghui, tare da haɓakar yin burodi ta yanar gizo ta hanyar kasuwancin e-commerce da watsa shirye-shiryen sada zumunta kai tsaye, sun zama sabbin "hanzari" don haɓaka yin burodi a masana'antar.
A cewar rahotannin bincike masu dacewa, girman kasuwar yin burodin daskararre ya kai kimanin yuan biliyan 20 a shekarar 2023 kuma ana sa ran zai karu zuwa yuan biliyan 45 nan da shekarar 2027, tare da karuwar kashi 20% zuwa 25% a kowace shekara a cikin shekaru hudu masu zuwa.
Wannan yana wakiltar babbar dama ta kasuwanci ga Anchor Professional Dairy, wacce ke samar da sinadarai kamar kirim mai kauri, cuku mai tsami, man shanu, da cuku ga masana'antar yin burodi. Hakanan yana ɗaya daga cikin manyan masu hannu a cikin kasuwancin yin burodi na yuan biliyan 600 a kasuwar babban yankin China.
"Mun lura da wannan yanayin a kusa da shekarar 2020, kuma (yin burodi da aka daskare/wanda aka riga aka shirya) yana nuna kyakkyawan yanayin ci gaba a cikin 'yan shekarun nan," in ji Dai Junqi ga Little Foodie. Anchor Professional Dairy ta kafa ƙungiya mai himma don sayar da abinci don biyan buƙatun daga hanyoyin dillalai masu tasowa. A lokaci guda, ta ƙirƙiro nata hanyar sabis: a gefe guda, tana samar da samfura da mafita waɗanda suka dace da samar da burodi mai masana'antu ga masana'antun kwangila, kuma a gefe guda, tana ba da bayanai game da kasuwa da shawarwari masu ƙirƙira ga masana'antun kwangila da dillalan kayayyaki, a hankali ta zama ƙwararriyar abokin hulɗar hidimar kiwo ga manyan masu siyarwa da masana'antun kwangila a cikin hanyoyin dillalai masu tasowa.
A wurin baje kolin, Anchor Professional Dairy ta kafa yankin "Masana'antar Yin Bake", inda ta nuna kayayyaki da mafita da ayyuka masu dacewa da suka dace da buƙatun abokan cinikin yin burodi na masana'antu. Wannan ya haɗa da sabon kirim ɗin yin bake mai lita 10 da aka ƙaddamar musamman don kasuwar China da kuma man shanu mai ɗanɗano na Anchor Original 25KG, wanda ya lashe kyautar "Kayan Kirki na Shekara" a baje kolin, wanda ya biya buƙatun samar da kayayyaki masu yawa da ƙayyadaddun bayanai na marufi daban-daban. Little Food Times ta kuma gano cewa kwanan nan, Anchor Professional Dairy ta ƙaddamar da jerin ayyuka don haɗa kamfanonin sarrafa abinci na sama, sabbin dandamali na dillalai, da samfuran yin burodi da dafa abinci na ƙarshe, suna gina dandamalin ƙirƙira na haɗin gwiwa na masana'antu daga "kayayyaki - masana'antu - tashoshi".
Wannan aikin ya sauƙaƙa haɗin gwiwa tsakanin hanyoyin sadarwa da kuma haɗin gwiwa tsakanin masu samar da kayan yin burodi da samfuran abin sha na shayi, da kuma tsakanin hanyoyin cin abinci na sarka da na dillalai, ta hanyar raba sabbin dabarun masana'antu da fahimtar masu amfani, tare da nuna sabbin hanyoyin samar da mafita na Anchor Professional Dairy, gogewar gwajin samfura, da musayar fasaha ta ƙwararru. Ya buɗe sabbin haɗin gwiwa da damar kasuwanci ga abokan hulɗarsa. A lokacin wannan baje kolin, Anchor Professional Dairy ya kuma gayyaci abokan hulɗa na sarkar samar da kayayyaki waɗanda ke da alaƙa da neman kayan aiki masu inganci zuwa wurin don nuna samfuransu da mafita ga abokan ciniki.
Sake buɗe sabon yanayi na "Warkarwa ta Yau da Kullum"
Daga cikin kasuwannin amfani da burodi masu bunƙasa, Anchor Professional Dairy ta lura cewa yanayin amfani da burodi iri-iri yana ɓoye manyan damarmaki na kasuwa da sararin ci gaba.
Dai Junqi ya nuna cewa, "A cikin 'yan shekarun nan, mun lura cewa 'matsayin' cin kek yana raguwa sosai, kuma yanayin cin kek yana faɗaɗawa da kuma bambantawa." Ya bayyana cewa wannan canjin yana bayyana ne musamman a cikin faɗaɗa yanayin cin kek daga bukukuwa na musamman na gargajiya zuwa yanayi daban-daban a rayuwar yau da kullun. "A da, cin kek galibi yana mai da hankali ne akan takamaiman lokuta kamar ranar haihuwa da bikin cika shekaru; amma yanzu, dalilan masu amfani da ke siyan kek suna ƙara bambanta - gami da bukukuwa na gargajiya ko na musamman kamar Ranar Uwa da '520', da kuma yanayi daban-daban a rayuwar yau da kullun: lada ga yara, tarurrukan abokai, bikin zaman gida, har ma don faranta wa kai rai da ƙirƙirar lokaci mai daɗi don rage damuwa da lada ga kai."
Dai Junqi ya yi imanin cewa canje-canjen da aka nuna a cikin abubuwan da ke sama a ƙarshe sun nuna cewa kayayyakin yin burodi suna canzawa a hankali zuwa muhimman abubuwan da ke ɗauke da buƙatun ƙimar motsin rai na mutane. Yanayin amfani da abubuwa daban-daban da na yau da kullun a cikin yin burodi shi ma yana haifar da sabbin buƙatu akan kayayyakin yin burodi.
"A shagunan yin burodi a kan tituna ko a manyan shaguna, za ku ga cewa girman kek yana raguwa, misali, daga ƙananan kek masu inci 8 da inci 6 zuwa inci 4. A lokaci guda kuma, buƙatun mutane game da ingancin kek suna ƙaruwa, gami da ɗanɗano mai daɗi, kyawun kamanni, da sinadaran lafiya."
Ya ce masana'antar yin burodi a yanzu tana da muhimman siffofi guda biyu: ɗaya ita ce saurin saurin shahararrun kayayyaki, ɗayan kuma ita ce bambancin dandanon masu amfani. "A fannin yin burodi, ƙirƙirar kayayyaki ba shi da iyaka," ya jaddada, "iyaka kawai ita ce iyakar tunaninmu da ƙirƙirar haɗakar sinadarai."
Domin cimma da kuma daidaita da sauye-sauyen da ake samu a kasuwar amfani da burodi, Anchor Professional Dairy, a gefe guda, ta dogara ne da ƙungiyar kwararrun masu fahimtar kasuwanci da fahimtar kasuwa da kuma sadarwa a kan lokaci da abokan ciniki don samun bayanai game da amfani da ƙarshen lokaci da buƙatun abokan ciniki; a gefe guda kuma, tana haɗa albarkatun yin burodi na duniya, gami da ƙungiyar ƙwararrun ma'aikatan Faransa (Meilleur Ouvrier de France, Mafi Kyawun Masu Sana'o'in Faransa), masu yin burodi na ƙasashen duniya tare da salon haɗa Japan da Kudu maso Gabashin Asiya, da kuma ƙungiyoyin masu dafa abinci na gida, don gina tsarin tallafawa ƙirƙirar samfura iri-iri. Wannan samfurin "hangen nesa na duniya + fahimtar gida" yana ba da tallafin fasaha da wahayi na ci gaba don ƙirƙirar samfura.
Kamfanin Little Food Times ya ga cewa, a matsayin martani ga buƙatun matasa masu amfani da abinci da abin sha a cikin "tattalin arzikin warkarwa" na yanzu, Anchor Professional Dairy ya haɗa halayen samfurin "santsi, lafiya, da kwanciyar hankali" na Anchor Whipped Cream tare da maganin IP "Little Bear Bug" a wannan baje kolin. Jerin samfuran da aka nuna tare a taron ba wai kawai sun haɗa da kyawawan kayan zaki na Yammacin duniya kamar kek ɗin mousse da kek ɗin kirim ba, har ma da jerin samfuran jigo na gefe. Wannan yana ba da sabon samfuri don samfuran yin burodi don ƙirƙirar samfuran da suka fi siyarwa waɗanda ke haɗa kyawun kyan gani da sautin motsin rai, yana taimaka wa samfuran tashoshi su ba wa masu amfani cikakkiyar ƙwarewar warkarwa wacce ta ƙunshi ɗanɗano da kwanciyar hankali na motsin rai.
Anchor Professional Dairy da kuma IP mai taken warkarwa "Little Bear Bug" sun ƙaddamar da samfuran haɗin gwiwa
Mai da hankali kan manyan rukunan don faɗaɗawa cikin sauri
"Daga cikin nau'ikan samfuranmu guda biyar, man shafawa na Anchor shine mafi kyawun siyarwa, yayin da yawan karuwar tallace-tallace na man shanu na Anchor ya fi bayyana a cikin shekarar da ta gabata," in ji Dai Junqi ga Foodie. Idan aka kwatanta da baya, shahara da amfani da man shanu a rayuwar yau da kullun ta kasar Sin sun faɗaɗa sosai. Idan aka kwatanta da gajeriyar hanyar gargajiya, man shanu ba ya ƙunshe da fatty acids na trans kuma a zahiri yana da abinci mai gina jiki, wanda ya yi daidai da bin diddigin abinci mai kyau na masu amfani.
A lokaci guda kuma, dandanon madara na musamman na man shanu na iya ƙara ɗanɗano mai kyau ga abinci. Baya ga babban amfani da shi a cikin kayan zaki na Yammacin duniya, man shanu ya kuma haifar da canjin abincin gargajiya na kasar Sin zuwa inganci mai kyau a cikin sabbin shaguna ko a cikin shaguna. Saboda haka, kamfanoni da yawa da suka mayar da hankali kan lafiya sun sanya man shanu mai inganci na Anchor ya zama babban abin da ake sayarwa a cikin kayayyakinsu, kuma yanayin amfani da shi ya faɗaɗa daga yin burodi na Yammacin duniya zuwa abincin kasar Sin - ba wai kawai burodi da kayan zaki iri-iri suna ƙara amfani da man shanu ba, har ma ana yawan ganinsa a cikin kayan karin kumallo na kasar Sin kamar fanke da aka ja da hannu, da kuma abincin gargajiya na kasar Sin kamar hot pot da pot pot.
A halin yanzu, man shafawa na Anchor whipping cream, wani nau'in gargajiya na Anchor Professional Dairy, shi ma yana nuna kyakkyawan fata game da ci gaba.
"Mayukan shafawa na whipping cream shine nau'in kayan da suka fi ba da gudummawa ga tallace-tallacenmu," in ji Dai Junqi. Ganin cewa China ita ce kasuwa mafi mahimmanci ga kasuwancin hidimar abinci na Fonterra a duk duniya, buƙatun amfani da ita zai jagoranci kai tsaye kan alkiblar bincike da haɓaka samfuran whipping cream kuma yana da tasiri sosai kan tsarin ƙarfin samarwa na duniya.
Foodie ta gano cewa yawan man shafawa da China ke shigowa da shi ya kai tan 288,000 a shekarar 2024, wanda ya karu da kashi 9% idan aka kwatanta da tan 264,000 a shekarar 2023. A cewar bayanai na watanni 12 da suka ƙare a watan Maris na wannan shekarar, yawan man shafawa da ake shigowa da shi daga waje ya kai tan 289,000, wanda ya karu da kashi 9% a cikin watanni 12 da suka gabata, wanda ke nuna ci gaba mai dorewa a kasuwa.
Ya kamata a lura cewa an fitar da sabon ma'auni na ƙasa, "Kiremi Mai Tsaftace Abinci na Ƙasa, Kirim Mai Tsafta da Kitse Mai Tsaftace Ruwa" (GB 19646-2025), a watan Maris na wannan shekarar. Sabuwar ma'auni ta tanadar da cewa dole ne a sarrafa kirim mai tsafta daga madarar da ba ta danye, yayin da ake yin kirim mai tsafta daga madarar da ba ta danye, kirim mai tsafta, kirim, ko kitse mai tsafta, tare da ƙara wasu sinadarai (banda kitsen da ba na madara ba). Wannan ma'auni ya bambanta tsakanin kirim mai tsafta da kirim mai tsafta kuma za a aiwatar da shi a hukumance a ranar 16 ga Maris, 2026.
Fitowar ƙa'idodin samfuran da aka ambata a sama da ƙa'idodin lakabi ya ƙara fayyace buƙatun lakabi, yana haɓaka bayyana gaskiya da daidaito a kasuwa, yana ba masu amfani damar fahimtar sinadaran samfura da sauran bayanai dalla-dalla, kuma yana taimakawa wajen daidaita samarwa da tabbatar da ingancin samfura. Hakanan yana samar da tushe mafi bayyana ga kamfanoni don haɓaka da samar da samfura.
"Wannan wani babban mataki ne na ci gaban masana'antar mai inganci," in ji Dai Junqi. Kayayyakin madara na Anchor Professional, gami da kirim ɗin bulala na Anchor, ana yin su ne daga madarar da ba a sarrafa ba daga shanun da aka ciyar da ciyawa* a New Zealand. Ta hanyar tankunan madara masu wayo, gonakin madara na Fonterra a faɗin New Zealand sun cimma ingantaccen tattarawa, gano ainihin abubuwan da ake buƙata da kuma gwadawa, da kuma jigilar madarar a cikin sarkar sanyi, wanda ke tabbatar da aminci da abinci mai gina jiki na kowace digo na madarar da ba a sarrafa ba.
Da yake duba gaba, ya ce Anchor Professional Dairy za ta ci gaba da amsa buƙatun kasuwa ta hanyar amfani da kayayyakin kiwo masu inganci da aikace-aikacen kirkire-kirkire, yayin da take haɗin gwiwa da ƙarin abokan hulɗa na gida don haɓaka kirkire-kirkire na gida, haɓaka haɓaka kayayyakin kiwo, da kuma ba da gudummawa ga ci gaban masana'antar samar da abinci ta China, musamman fannin yin burodi.
Lokacin Saƙo: Yuni-03-2025