Tattaunawa da Dai Junqi, mataimakin shugaban kasar Fonterra Greater China: Bude ka'idojin zirga-zirga na kasuwar burodi ta Yuan biliyan 600.
A matsayin babban mai samar da kayan kiwo don masana'antar yin burodi da kuma muhimmiyar tushen dabarun aikace-aikacen ƙirƙira da fahimtar kasuwa mai ƙima, alamar Fonterra's Anchor Professional Dairy iri tana da zurfi cikin haɓakar masana'antar burodi ta Sin.
"Kwanan nan, ni da abokan aikina mun ziyarci wani babban dandalin kasuwanci na yanar gizo na yanar gizo. Abin mamaki, a cikin makonni biyu na farkon watan Mayu, babban mahimmin kalmar bincike a Shanghai ba tukunya ce mai zafi ko barbecue ba, amma cake," in ji Dai Junqi, mataimakin shugaban Fonterra Greater China kuma shugaban harkokin kasuwancin abinci, a wata hira ta musamman da Little Foodie a bikin baje kolin burodi na kasa da kasa na kasar Sin a Shanghai.
A ra'ayin Dai Junqi, a gefe guda, ana ci gaba da samun bunkasuwar bunkasuwar masana'antu da yin burodi da 'yan kasuwa irin su Sam's Club, Pang Donglai, da Hema ke jagoranta. A gefe guda, ɗimbin ɗimbin kantuna na musamman waɗanda ke ba da inganci, bambance-bambance, da ƙarfi iri suna tasiri sabbin kayan gasa da aka ƙera sun fito don dacewa da yanayin amfani na yanzu. Bugu da ƙari, yin burodin kan layi ya haɓaka cikin sauri ta hanyar kasuwancin e-commerce na tushen sha'awa da dandamali na kafofin watsa labarun. Duk waɗannan abubuwan sun kawo sabbin damar haɓaka don Anchor Professional Dairy a cikin tashar yin burodi.
Deauki damar kasuwa a bayan qasaho kamar yadda suke da haɓaka masana'antu na yin burodi, da haɓaka yanayin da aka bambanta, da haɓakar yanayin teku da aikace-aikacen Yuan. Ya jaddada, "Anchor Professional Dairy, dogara ga ingancin amfanin New Zealand ciyawa-ciyawa kafofin madara, samar da abokin ciniki-centric ayyuka da m mafita don taimaka abokan ciniki bunkasa su yin burodi da kuma cimma nasara halin da ake ciki."
Dangane da sabbin abubuwa da yawa a tashar yin burodi, waɗanne sabbin dabaru ne Anchor Professional Dairy ke da shi a China? Mu duba.
Sabbin sabbin sabis na cikakken sarkar suna taimakawa ƙirƙirar buguwar yin burodi
A cikin 'yan shekarun nan, shagunan zama membobinsu kamar Sam's Club da Costco, da kuma sabbin tashoshi kamar Hema, sun haɓaka haɓakar ƙirar "masana'antu +" masana'antu na yin burodi ta hanyar ƙirƙirar masu siyar da samfuran su. Shigar sabbin 'yan wasa kamar Pang Donglai da Yonghui, tare da haɓakar yin burodi ta yanar gizo ta hanyar kasuwancin e-commerce na tushen sha'awa da watsa shirye-shiryen kai tsaye na kafofin watsa labarun, sun zama sabbin ''masu hanzari'' don haɓaka masana'antar yin burodi.
Dangane da rahotannin da suka dace, girman kasuwar daskararre ya kai yuan biliyan 20 a shekarar 2023, kuma ana sa ran zai karu zuwa yuan biliyan 45 nan da shekarar 2027, tare da karuwar kashi 20% zuwa 25% a shekara cikin shekaru hudu masu zuwa.
Wannan yana wakiltar babbar dama ta kasuwanci ga Anchor Professional Dairy, wanda ke ba da sinadarai kamar kirim mai tsami, cuku mai tsami, man shanu, da cuku ga masana'antar yin burodi. Har ila yau, yana daya daga cikin manyan 'yan wasa da ke bayan kasuwancin yin burodin da ya kai Yuan biliyan 600 a kasuwar babban yankin kasar Sin.
"Mun lura da wannan yanayin a kusa da 2020, kuma (daskararre / da aka riga aka shirya yin burodi) yana nuna kyakkyawan yanayin ci gaba a cikin 'yan shekarun nan," in ji Dai Junqi ga Little Foodie. Anchor Professional Dairy ya kafa ƙungiyar sadaukar da kai don siyar da sabis na abinci don biyan buƙatu daga tashoshin dillalai masu tasowa. A lokaci guda kuma, ta ɓullo da nata tsarin kula da sabis: a daya hannun, samar da samfurori da kuma mafita dace da masana'antu samar da yin burodi ga masana'antun kwangila, da kuma a daya hannun, tare da samar da fahimtar kasuwa da kuma m shawarwari ga kwangila masana'antun da m dillalai, a hankali ya zama ƙwararren kiwo sabis abokin ga yin burodi bestsellers da kwangila masana'antun a kunno kai tashoshi kiri.
A wurin baje kolin, Anchor Professional Dairy ya kafa yankin "Baking Masana'antu", yana baje kolin kayayyaki da mafita da kuma ayyuka masu dacewa da suka dace da bukatun abokan cinikin masana'antu masu yin burodi. Wannan ya hada da sabon nau'in burodin Anchor da aka kaddamar da shi na 10L wanda aka kera na musamman ga kasuwannin kasar Sin da kuma Man shanu na Anchor Original Flavored Pastry Butter mai nauyin kilogiram 25, wanda ya samu lambar yabo ta "Sabuwar Samar da Kyautar Shekara" a wurin baje kolin, tare da biyan bukatun masana'antu masu yawa da kuma fayyace marufi daban-daban. Little Food Times kuma ta koyi cewa kwanan nan, Anchor Professional Dairy ya ƙaddamar da jerin ayyuka don haɗa manyan masana'antun sarrafa abinci, sabbin dandamalin dillalai, da gasa burodi da samfuran abinci, gina dandalin haɗin gwiwar masana'antu daga "kayan albarkatun ƙasa - masana'antu - tashoshi".
Wannan aikin ya sauƙaƙe haɗin kai mai zurfi na tashoshi da wadatar albarkatu tsakanin masu ba da kayan abinci da samfuran kayan sha, da kuma tsakanin sarkar dafa abinci da tashoshi masu siyarwa, ta hanyar raba yanayin masana'antu da fahimtar mabukaci, nuna sabbin hanyoyin warware Anchor Professional Dairy, ƙwarewar gwajin samfur, da musayar fasaha na ƙwararru. Ya buɗe sabon haɗin gwiwa da damar kasuwanci ga abokan haɗin gwiwa. A yayin wannan baje kolin, Anchor Professional Dairy ya kuma gayyaci abokan haɗin gwiwar samar da kayayyaki waɗanda ke raba kayan albarkatun ƙasa masu inganci zuwa wurin don nuna samfuran su da mafita don kawo ƙarshen abokan ciniki.
Sakin "warkar da Kullun" Yin Gasa Sabon Hali
Daga cikin yawancin kasuwannin amfani da yin burodi, Anchor Professional Dairy ya lura cewa yanayin yanayin amfani iri-iri yana ɓoye manyan damar kasuwa da sararin girma.
Dai Junqi ya yi nuni da cewa, "A cikin 'yan shekarun nan, mun lura cewa 'kofar' cin kek yana raguwa sosai, kuma yanayin yadda ake amfani da shi yana kara fa'ida kuma yana kara yawa." Ya bayyana cewa, wannan sauyin ya fi fitowa ne a cikin fadada yanayin cin biredi daga bukukuwa na musamman na gargajiya zuwa yanayi daban-daban na rayuwar yau da kullum. "A da, cin kek ya fi mayar da hankali ne a kan takamaiman lokuta kamar ranar haihuwa da ranar haihuwa; amma yanzu, abubuwan da masu amfani da su ke da shi na siyan biredi suna ƙara bambanta - ciki har da bukukuwan gargajiya ko na musamman kamar ranar iyaye da '520', da kuma yanayi daban-daban a cikin rayuwar yau da kullum: yara masu lada, tarurruka na abokai, bukukuwan gida don farantawa mutum rai, da kuma haifar da damuwa kawai."
Dai Junqi ya yi imanin cewa sauye-sauyen da aka nuna a cikin abubuwan da ke sama a ƙarshe sun nuna cewa samfuran yin burodi a hankali suna rikiɗewa zuwa mahimman abubuwan buƙatun kimar tunanin mutane. Halin yanayi daban-daban da yanayin cin abinci na yau da kullun a cikin yin burodi shima yana haifar da sabbin buƙatu akan samfuran yin burodi.
"A cikin shagunan yin burodi a kan tituna ko a kasuwannin kasuwa, za ku ga cewa girman biredi yana karuwa, alal misali, daga 8-inch da 6-inch zuwa 4-inch mini cakes. A lokaci guda kuma, bukatun mutane don ingancin biredi suna karuwa, ciki har da dandano mai dadi, kyawawan bayyanar, da kuma kayan abinci masu kyau."
Ya ce masana'antar yin burodi a halin yanzu ta fi gabatar da wasu mahimman abubuwa guda biyu: ɗaya shine saurin haɓakar abubuwan da suka shahara, ɗayan kuma shine ƙarar dandano na masu amfani. "A cikin filin yin burodi, ƙirƙira samfurin ba shi da iyaka," in ji shi, " iyakacin iyaka shine iyakar tunaninmu da kuma kerawa na haɗuwa da kayan aiki."
Don haɗuwa da kuma dacewa da canje-canje mai sauri a cikin kaskya mai amfani da kayan cinikin kasuwanci, a gefe ɗaya, ya dogara ne da abokan ciniki na lokaci tare da buƙatun na yau da kullun tare da buƙatun abokin ciniki; a gefe guda, yana haɗa albarkatun yin burodi na duniya, ciki har da MOF na Faransa (Meilleur Ouvrier de France, ƙwararrun masu sana'a na Faransa), masu yin burodi na ƙasa da ƙasa tare da tsarin haɗin gwiwar Jafananci da kudu maso gabashin Asiya, da ƙungiyoyin masu dafa abinci na gida, don gina tsarin tallafi na ƙirƙira samfuri daban-daban. Wannan "hangen nesa na duniya + hangen nesa na gida" samfurin R&D yana ba da goyon bayan fasaha na ci gaba da haɓaka don ƙirƙira samfur.
Little Food Times ganin cewa a mayar da martani ga tunanin darajar bukatun matasa masu amfani da abinci da abin sha a cikin halin yanzu "tattalin arzikin waraka", Anchor Professional Dairy innovatively nasaba da "lafiya, lafiya, kuma barga" samfurin halaye na Anchor Whipped Cream tare da warkar IP "Little Bear Bug" a wannan nuni. Jerin haɗin gwiwar da aka nuna a wurin taron ba wai kawai ya haɗa da kekuna masu kyau na Yamma kamar kek ɗin mousse da kek ba, har ma da jerin samfuran jigogi. Wannan yana ba da sabon samfuri don samfuran yin burodi don ƙirƙirar samfuran siyar da mafi kyawun siyarwa waɗanda ke haɗa kyawawan sha'awa da haɓakar motsin rai, suna taimakawa samfuran tasha suna ba masu amfani cikakkiyar ƙwarewar warkarwa wanda ya ƙunshi duka dandano da ta'aziyya.
Anchor Professional kiwo da kuma warkar-jigo IP "Little Bear Bug" sun ƙaddamar da samfuran haɗin gwiwa.
Mayar da hankali ga ainihin nau'ikan don faɗaɗa cikin sauri
"A cikin nau'o'in samfuranmu guda biyar, kirim mai tsami na Anchor shine nau'in sayar da mafi kyawun siyarwa, yayin da karuwar tallace-tallace na man Anchor ya fi fice a cikin shekarar da ta gabata," in ji Dai Junqi ga Foodie. Idan aka kwatanta da na baya, shaharar man shanu da kuma yadda ake amfani da shi a cikin rayuwar yau da kullum ta kasar Sin ya karu sosai. Idan aka kwatanta da gajarta na gargajiya, man shanu ba ya ƙunshi trans fatty acid kuma a zahiri ya fi gina jiki, wanda ya yi daidai da neman masu amfani da abinci mai kyau.
A lokaci guda kuma, dandano na musamman na madara na man shanu na iya ƙara kayan abinci mai yawa ga abinci. Bayan ainihin aikace-aikacen sa a cikin kek na Yamma, man shanu ya kuma haifar da sauye-sauyen abinci na gargajiya na kasar Sin zuwa mafi inganci a cikin sabbin wuraren sayar da abinci ko a cikin kantin sayar da kayayyaki. Sabili da haka, yawancin samfuran da suka fi mayar da hankali kan kiwon lafiya sun mai da man shanu mai inganci mai inganci ya zama hanyar siyar da kayayyakinsu, kuma yanayin aikace-aikacensa ya faɗaɗa daga yin burodin ƙasashen yamma zuwa abinci na kasar Sin - ba wai kawai burodi da kek iri-iri suna ƙara yin amfani da man shanu ba, har ma ana yawan gani a cikin kayan karin kumallo na kasar Sin kamar pancakes da hannu, da kuma jita-jita na gargajiya na kasar Sin kamar tukunyar zafi da tukunyar dutse.
A halin yanzu, Anchor whipping cream, wani nau'in asali na gargajiya na Anchor Professional Dairy, kuma yana nuna kyakkyawan yanayin haɓaka.
"Kwayoyin bulala shine nau'in samfurin da ke ba da gudummawa mafi girma ga tallace-tallacenmu," in ji Dai Junqi. Kamar yadda kasar Sin ta kasance kasuwa mafi muhimmanci ga kasuwancin hidimar abinci na Fonterra a duniya, bukatunta na amfani da ita za su jagoranci bincike da raya alkiblar da ake amfani da su a kai tsaye da kuma yin tasiri sosai kan shimfida karfin samar da kayayyaki a duniya.
Foodie ta gano cewa, adadin kirim din da kasar Sin ta shigo da shi ya kai ton 288,000 a shekarar 2024, wanda ya karu da kashi 9% idan aka kwatanta da ton 264,000 a shekarar 2023. Bisa kididdigar da aka yi na watanni 12 da suka kare a watan Maris na wannan shekara, adadin kirim din da ake shigo da shi daga kasashen waje ya kai tan 289,000 a cikin watanni 1 da suka gabata, ya karu da kashi 1 cikin dari a cikin watanni 1 da suka gabata. kasuwa.
Yana da kyau a lura cewa an fitar da sabon ma'auni na ƙasa, "Kwarin Kiwon Lafiyar Abinci na Ƙasa, Cream da Fat ɗin Madara Mai Anhydrous" (GB 19646-2025), a cikin Maris na wannan shekara. Sabon ma'aunin ya nuna a fili cewa kirim mai tsami dole ne a sarrafa shi daga danyen madara, yayin da aka gyara kirim mai tsami daga danyen madara, kirim mai tsami, kirim, ko kitsen madara mara ruwa, tare da karin wasu sinadaran (sai dai kitsen da ba madara ba). Wannan ma'auni ya bambanta tsakanin kirim mai tsami da kuma gyaggyaran kirim mai tsami kuma za a fara aiwatar da shi a hukumance a ranar 16 ga Maris, 2026.
Sakin samfuran samfuran da ke sama da ƙa'idodin lakafta suna ƙara fayyace buƙatun alamar, yana haɓaka fayyace kasuwa da daidaita daidaito, yana ba masu amfani damar samun ƙarin fahimtar abubuwan samfuri da sauran bayanan, kuma yana taimakawa daidaita samarwa da tabbatar da ingancin samfur. Hakanan yana ba da ƙarin fayyace madaidaicin tushe don kamfanoni don haɓakawa da samar da samfuran.
"Wannan wani babban ma'auni ne na ingantaccen ci gaban masana'antu," in ji Dai Junqi. Kayayyakin kiwo na Anchor Professional, gami da kirim mai tsami, ana yin su daga ɗanyen madara daga ciyawa * kiwo a New Zealand. Ta hanyar motocin dakon madara masu hankali, gonakin kiwo na Fonterra a duk faɗin New Zealand sun sami abin dogaro mai tarin yawa, daidaitaccen ganowa da gwaji, da cikakken sarkar sanyi rufaffiyar jigilar madara, tabbatar da aminci da abinci mai gina jiki na kowane digo na ɗanyen madara.
Da yake duba gaba, ya ce, Anchor Professional Dairy, za ta ci gaba da amsa bukatun kasuwanni tare da samar da kayayyakin kiwo masu inganci da sabbin fasahohin zamani, yayin da ake hada kai da karin abokan hadin gwiwa na gida don inganta kirkire-kirkire a cikin gida, da inganta kayayyakin kiwo, da ba da gudummawa ga bunkasuwar masana'antar hidimar abinci ta kasar Sin, musamman bangaren yin burodi.
Lokacin aikawa: Juni-03-2025